Why is Game Stop Stock going higher and higher today?

Game Stop stock reached a record high today and it seems like someone somewhere is pumping the stock. It reached another record high today and the stock has to be halted.  

The SEC haltered it 4 times already in other to stop and correct whatever is going on that is pushing up the stock price. Twitter stock heads and Reddit stock traders keep talking about it and getting people interested in buying the stock, as a result, the Game Stop stock price keeps going higher today. 

Game Stop Stock with stock symbol GME reached a new 52 weeks high of $76.00 today and there is no specific business-related news to support it. It has now gone down to $58 and change and we will see how it goes for the rest of the week.  

At one point, the video-game retailer was the most actively traded U.S. company with a market value above $200 million, data compiled by Bloomberg show, as millions of shares exchanged hands every few minutes.

We did a little research to see why it going higher and this is what Bloomberg news wrote about it.