What is the name of The Rock’s Tequila brand?

Teremana Tequila, created by The Rock, has swiftly become one of the most sought after celebrity drinks available. After debuting with Blanco and Reposado, Teremana Añejo is the latest product from the premium tequila company. 

The new expression, which is made in small batches using traditional processes, has aromas of vanilla and toasted agave, as well as rich, toasty oak and a silky finish. The ultimate product is a filled, rich tequila that's been roasted in brick ovens, fermented in copper pot stills, and matured in wooden barrels for at least one to two years.

The brand, which was cofounded by Johnson, liquor industry veterans Jenna Fagnan and Ken Austin, and bodybuilder Dany Garcia, debuted in March 2020 with an initial release in the United States, and expanded to markets in Canada and Mexico.

Although the spirit brand launched a short while before the pandemic and the global lockdown, The Rock and his team were determined to ensure the success of the brand afterward.

"We all had to shut down around the world, obviously it affected our businesses large and small," Johnson told CNBC's "Squawk on the Street". But the pandemic ended up being fruitful for Teremana. The brand sold more than 300,000 9-liter cases in the past nine months, he said.

According to Nielsen data, off-premise liquor sales increased 34.1 percent during the COVID-19 lockdowns in the spring, as more customers drank at home than in pubs and diners.

The Rock said he'd "always been a tequila drinker" and has had the concept for a tequila firm for the past 10 years, but waited until the timing was appropriate which was March 2020.

Teremana Tequila is set for a big global growth as it plans to sign a new deal with German liquor giant Mast-Jägermeister.

The deal's terms have not been revealed.

Mast-Jägermeister will serve as the brand's sole distribution partner, as well as expanding global operations including sales, marketing, and logistics knowledge. It would also help the company establish an organizational structure to assist sales growth, as part of its investor and partnership duties.

And, if recent statistics are any indication, Teremana's future directory will require a plan to increase massively and quickly. In 2021, the premium liquor company sold over 640,000 cases.

Teremana is made in Jalisco, Mexico, at the Destileria Teremana de Agave. The brand's name approximately translates as "spirits of the earth" with three expressions: a blanco, a reposado, and an añejo.