What is the Definition of Goodwill in finance

Goodwill is an accounting measure that refers to some of the intangible assets of a company. The difference between Intangible Assets and Goodwill is that the assets listed under Intangible Assets have an expiry point (contracts, trademarks etc.) whereas Goodwill assets never expire.

Some examples of Goodwill are:

• Brand name
• Customer loyalty
• Proprietary production methods.