ThirdLove bra company is investing in women of colors, application to close by July 15

Thirdlove, the largest e-commerce intimate apparel for women in  the United State has recently launched a new initiative titled the “TL Effect.” The goal of the initiative is to provide monetary assistance to businesses owned by women of color. Also, the initiative would offer other empowerment assistance like mentorship, office support, and fundraising. 

“We are dedicated to creating a future where founders reflect our country’s demographics,” the company stated in a blog post, “but as a female-founded and led company, we are very aware that we have a long, long way to go.”

“As a brand that embraces diversity, equality, and inclusion, we have spent the past few weeks brainstorming ways the team could make a difference and help influence this moment of change taking place in our society,” CEO and Co-Founder Heidi

Below are the strategies the company would be using to achieve the goal of the initiative:

• Provide monetary grant opportunities for colored women-owned businesses so as to enhance the growth of the business.

Expand business capability by giving out a portion of ThirdLove’s office space to the entrepreneur. Space can be used for businesses activities like meetings, photoshoots, and workspace

• Create more business awareness for colored women products or services by amplifying the product or services on ThirdLove social media pages and blogs. 

• Expand the colored women-owned business by sharing helpful entrepreneur documents with the women.

• Raising capital with the assistance of the ThirdLove co-founders and also through campaigns and fundraising. Thu is to improve the financial ability of colored women businesses.

• Organizing mentoring programs where the entire ThirdLove team would educate the women and expand their knowledge on the nuances of business

To benefit from the program, applicants must be women of color with a US-based-consumer-focused early-stage startup that has an existing product or service who has not received venture capital funds. The application is ongoing and would close by July 31. To apply click https://blog.thirdlove.com/the-tl-effect/