Shopify says it is cutting about 1,000 employees, or about 10% of its global staff
As a result of the news, Shopify's shares fell more
than 16%.
The company's failure to meet analyst expectations
following the release of first-quarter earnings report and the
announcement that it would pay $2.1 billion in cash and stock to purchase
logistics start-up Deliverr also contributed to the decline.
According to a Refinitiv survey, Shopify's adjusted
earnings came in at 20 cents per share while Wall Street had anticipated 63
cents per share. Although revenue increased by 22% year over year to $1.2
billion, it was still less than Wall Street's forecast of $1.24 billion.
Along with predicting slower sales growth in the
first half of the year, Shopify also anticipated dealing with challenging
comparisons to the epidemic era.
CEO Tobi Lutke stated in a note to colleagues that
he had underestimated the duration of the pandemic economy recovery and
that Shopify will be cutting some positions in light of a general decline
in online shopping.
As of December 31, 2021, Shopify had over 10,000
employees, according to a securities filing.
The online retailer said it is going to eliminate
"over-specialized and duplicate roles, as well as some groups that were
convenient to have but too far removed from building products," according
to Lutke's memo. The layoffs will cover all Shopify's divisions,
though the majority will happen in recruiting, support, and sales.
“It’s now clear that bet didn’t pay off,” Lutke
said. “What we see now is the mix reverting to roughly where pre-Covid data
would have suggested it should be at this point. Still growing steadily, but it
wasn’t a meaningful 5-year leap ahead.”
Amid the global economic instability and a slowing
of the pandemic trends, tech firms have been reporting layoffs,
recruitment halting, and the cancellation of job offers. Most recently, Google
parent Alphabet Inc. and Facebook parent Meta both announced that
they would cut down on hiring. Other tech giants including including
Netflix and Coinbase also announced layoffs recently.
Shopify and other online retailers started to
face concerns that they'd never be able to maintain the rapid expansion they
had experienced once conventional stores reopened and customers resumed
their pre-pandemic shopping.
“While we’ve experienced massive macro shifts since
the start of the pandemic, the one mainstay has been that Shopify is the
commerce platform of choice for merchants in any environment, with the ability
to support commerce on any surface,” Shopify president Harley Finkelstein said
in a statement.
According to Lutke, Shopify wagered that the
proportion of online shopping over in-store purchases will "permanently
leap ahead by 5 or even 10 years." The company claimed in February that it
has increased its workforce by more than tripling since the end of 2019 in
order to prepare for what it thought would be a prolonged transition to
e-commerce.
Shopify predicted in its most recent earnings report
that revenue growth would be slower during first half of the year.
According to Shopify, employees who are laid off will
get 16 weeks of severance compensation in addition to one week for each year of
employment.
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