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Latest News
Understanding Apple's Psychographic Segmentation Strategy for Targeting Customers
April 01, 2023
Apple is a brand that needs no introduction. The company is known for its innovative products that redefine the tech industry. However, what sets Apple apart from its competitors is its marketing stra...
Apple Inc.: Segmentation, Targeting, and Positioning
April 20, 2021
Every business needs a solid marketing plan to thrive successfully. Over the years, companies have come up with different marketing practices and strategies that will help their products sell in the m...