Planet Fitness Shares Rise as Jefferies Calls It the ‘Walmart of Gyms’

Planet Fitness Shares Rise as Jefferies Calls It the ‘Walmart of Gyms’

Planet Fitness (PLNT) shares climbed on Tuesday after Jefferies analysts named it their Top Pick for 2025 in the fitness and wellness sector, citing the company’s large scale, low prices, and ability to capitalize on the growing demand for healthier lifestyles.

Jefferies raised its price target for Planet Fitness to $150 from $130 and maintained a “buy” rating on the stock. Analysts noted that recent membership price hikes are driving same-store sales growth, supported by affordability trends and increasing interest in fitness.

In a recent meeting with CEO Colleen Keating, who assumed the role in June, analysts said her focused strategy to enhance brand positioning, improve member experience, and strengthen franchisee partnerships has bolstered their confidence in the company’s direction.