Nigerian Startup Earnipay raises $4M in funding to create a faster way for Nigerians to access their salaries
EarniPay, a fintech startup that provides flexible and
on-demand salary access to income earners, has closed $4 million in seed
funding led by early-stage venture capital firm Canaan, according to
TechCrunch.
Other participants in the funding round include XYZ
Ventures, Musha Ventures, Ventures Platform, Village Global, and Paystack CEO
Shola Akinlade.
Although Earnipay only launched last month, after
being in beta since September 2021, the startup plans to offer on-demand salary
solutions to up to 200,000 employees by the end of this year.
Before now, a few businesses sought to solve this
issue to allow salary earners access to their income at their disposal.
Founder and CEO of Nonso Onwuzulike started this
company to enhance the African workforce, most of which receive their salaries
monthly. Unlike most developed countries that offer weekly or bi-monthly
salaries to workers, most African salary earners only receive their low-income
monthly. Due to the wide time gap between a month and the other, most
income-earners are forced to take salary advance or borrow money from lenders
to meet immediate personal needs, which throws them into a debt cycle.
Onwuzulike experienced this problem first-hand when he
ran a waste collecting and recycling business in Ghana. He paid his workers
every month, something they were not accustomed to. Some of his workers
complained about this arrangement until he solved the problem by developing a
new payment plan that paid workers weekly or bi-weekly.
“There were adverse effects of that long wait time
between pay cycles, especially for these people who didn’t earn a lot of
income,” said Onwuzulike. “They ended up not being productive because they had
money issues and it led to attrition and retention problems for me because
these were guys who are used to getting paid immediately, but I was paying them
once a month, and it didn’t make sense to them.”
A recent survey showed that about 80 percent of
income-earners who worked in the formal sector preferred having flexible access
to their salaries compared to a one-time fixed salary.
Since the beta phase, Earnipay has served over 20
businesses, outsourcing firms, and HR solution providers within Nigeria. Some
of its clients include Thrive Agric and Eden Life.
“We are super bullish on the product that we were
building. Our goal is financial wellness for all and we want to build products
in line with that.”
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