MyPillow CEO Mike Lindell says Kohl’s and Bed Bath & Beyond to stop selling his products

Trump Supporter and CEO of MyPillow, Mike Lindell says brands Kohl’s and Bed Bath & Beyond have stopped selling his pillows to several retailers. He made the announcement in claims of voter fraud against Donald Trump in the November 2020 presidential election.

Trump supporters across social media platforms are boycotting the retailers for refusing to sell MyPillow’s products, while many others are urging people not to purchase any MyPillow products.

In an interview with Right Side Broadcasting Monday night, Lindell said he spoke to representatives from the two brands and they both agreed to discontinue selling their products.

“I just got off the phone – not five minutes ago. Kohl’s, all these different places. … These guys don’t understand,” Lindell said. “They’re scared. Like a Bed Bath & Beyond, they’re scared. They were good partners. In fact, I told them, ‘You guys come back anytime you want.’”

Contrary to Lindell’s claims, as of Tuesday morning, both retailers still had MyPillow merchandise available on their websites, as well as Amazon, Belk, and other major retailers.

However, a representative from Kohl’s confirmed the retailer’s decision to stop selling MyPillow’s products saying that “there has been decreased customer demand for MyPillow.” Adding that, the company would continue to sell its current inventory “and not buy additional/future inventory in the brand.”

A Bed Bath & Beyond representative also said the retailer was phasing out the MyPillow brand as it focuses on launching more of its own brands, starting this spring.

“As previously announced, we have been rationalizing our assortment to discontinue a number of underperforming items and brands,” the representative said. “This includes the MyPillow product line. Our decisions are data-driven, customer-inspired and are delivered substantial growth in our key destination categories”

In agreement with the lower customer demand for MyPillow products, as stated by Kohl’s, department store J.C. Penney said it stopped stocking new items from the brand last summer.

“Following our usual procedures for discontinued merchandise, remaining store inventory will be marked down until the assortment is sold out, at which point it will not be restocked,” said a J.C. Penney spokeswoman to CNBC.

A listing on Macy’s website for the MyPillow Classic Medium Pillow Collection on Tuesday night showed that the item was out of stock and may not be available again. A one-star review on the item was titled “Pillow for Seditious Traitors” and said about the product that it was a “great pillow when dreaming about imposing Martial law when you’re ur candidate losed [sic].”

Lindell added that other retailers like H-E-B, Wayfair, and The Shopping Channel in Canada have all discontinued selling his products. The companies are yet to respond to the accusations.

Lindell has come under fire in recent times for spreading conspiracy theories regarding the coronavirus and voter fraud during the 2020 presidential election. The Trump supporter sees this as the perfect opportunity to grow his brand after saying that the “business probably doubled because of this…”

“The other box stores that keep MyPillow are going to be very busy,” Lindell said. “Our business probably doubled because of this and I just want our customers to know that. … Thank you for standing by us. And thank you for always standing by, I’ve been attacked before.”

He also told CNBC that everyone who had anything to do with Trump or supported Trump in any way, was being attacked, but he wasn’t backing down.

Chairman of the Los Angeles-based firm Reputation Management Consultants, Eric Schiffer said many top retailers wouldn’t want their brands to be dragged in the mud with the MyPillow brand because of its CEO’s “reckless war on American democracy.”

“Large retailers will view Lindell and MyPillow as perpetuating the biggest scam in American political history and will cut and run from the MyPillow brand, leaving it in the septic muck caused by its CEO,” said Schiffer.