How to Write a Great Cover Letter
- Posted on April 19, 2022
- Featured
- By Faith Tiza
Need a job? learn how to write a cover letter
When applying for a job, cover letters aren't always
needed, but many employers use them to assess your abilities, passion, and
experience.
A well-written cover letter that makes a strong
positive first impression on employers will increase your chances of landing an
interview. But especially if you lack work experience, crafting a fantastic
cover letter is easier said than done.
What
is a cover letter?
A cover letter is a one-page document that you provide
with your resume to indicate your interest in a position. A cover letter's
objective is to introduce yourself to an employer and give a brief outline of
your work experience, professional qualifications, and why you're the ideal
candidate for the job. While your CV emphasizes your qualifications and
accomplishments, your cover letter elaborates on them, highlights your
personality, and explains why you'd be a good fit for the organization.
An excellent cover letter can pique the interest of
the HR manager and persuade them to examine your resume. A poor cover letter,
on the other hand, may result in your application being tossed in the trash. To
avoid this, it's critical to know how to create a persuasive cover letter.
The following sections should be included in a cover
letter, which should be formatted like a business letter:
Date and contact information in the header
Greetings or salutations
The first paragraph
Paragraph(s) in the middle
The final paragraph
Letter's conclusion and signature
Your cover letter should be one page long and written
in a simple, professional typeface like Arial or Helvetica, with a size of 10
to 12 points. Your letter should be left-aligned with one-inch margins and
single spacing.
Following the steps below will get you to write a
great cover letter that will make you stand out amongst your fellow job
hunters:
Do
your research first
Find out more about the firm and the position you seek
before you start writing. Of course, you should read the job description
carefully, but you should also look at the company's website, executives' Twitter
feeds, and LinkedIn profiles of employees. Because you should not send a
generic cover letter, this research will assist you in customizing your cover
letter. It will also assist you in selecting the appropriate tone. "Think
about the culture of the company you're applying to," Glickman recommends.
"You might take more risks if it's a creative agency, like a design
company, but you might pull back if it's a more conservative organization, like
a bank."
Focus
on the future
The cover letter, according to Glickman, should focus
on the future and what you want to do, while the résumé is meant to be a look
back at your history and where you've been. Think of it as a connection between
the past and the future that explains what you want to do next and why. Because
of the pandemic, employers are less likely to expect you to apply for a job
you've previously held. Millions of people are changing careers freely or
involuntarily, and they need to pivot and reassess how their skill set connects
to a different job or industry. You can use your cover letter to describe why
you're changing careers, for as from hospitality to marketing. Consider it a
chance to market your transferable skills.
Open
strong
Most people start their letters by saying, 'I'm applying
for X job that I saw in Y location. What a waste. Instead, start with a
powerful sentence. Begin with the punch line, why this position excites you and
what you offer to the table. "I'm an environmental fundraising specialist
with more than 15 years of experience searching for an opportunity to apply my
abilities in new ways," you might write. "I'd love to add my
expertise and passion to your growing development team," you might
continue. Then, instead of rehashing your résumé, insert a phrase or two
describing your background and relevant experience.
You want to grab the eye of the hiring manager or
recruiter, who is likely to be perusing a stack of them. But don't make an
attempt to be amusing. Humor can easily go flat or come across as arrogant.
Also, avoid using common platitudes. Say something direct and exciting, like
"Let me call your attention to two reasons why I'd be an excellent
addition to your team."
Make
your personal worth a priority
Hiring managers seek persons who can assist them in
solving difficulties. Show that you understand what the company does and some
of the issues it encounters by drawing on the study you completed earlier.
These don't have to be particular, but you might describe how the pandemic has
affected the industry. "Many health-care firms are overwhelmed with the
requirement to deliver high-quality care while ensuring the health and safety
of their employees," you might write. Then explain how your previous
experience has prepared you to satisfy those needs; for example, explain how
you solved a similar situation or share a relevant accomplishment. You'll need
to show proof of the things that set you apart.
Adaptability and the ability to learn rapidly are two
talents that are applicable to practically any employment right now. Include
any brief examples you have that exemplify these abilities. For example, if you
assisted your team in making the transition to remote work, explain how you did
so and what resources you used.
Express
excitement
It's rare that you won't be employed due of a lack of
qualifications. People didn't trust your tale, that you were interested in the
job, or that you knew what you were getting yourself into. Hiring managers will
choose the candidate who makes it appear as if this is their dream job. As a
result, make it apparent why you desire the job. Personality is communicated
through enthusiasm. "I'd love to work for your company," you might
write. Who wouldn't want that? You're the industry leader, and you're the one
who sets the standards that everyone else must follow." If you're not
enthusiastic about some part of the firm or the role, don't bother applying.
Keep
an eye on the tone
Simultaneously, avoid being overly flattering or
saying things you don't mean. The importance of authenticity cannot be
overstated. Even if you've been unemployed for months and would take any job,
you don't want to come out as desperate. Be professional and mature, as you
don't want your tone to detract from your message. Put yourself in the position
of the hiring manager and consider what kind of language he or she would use
with one of the company's clients as a rule of thumb.
Keep
it brief
Much of the advice out there is that it should be
under a page long since shorter is better. It should be brief enough to be read
in a single glance. You must cover a great deal of ground, but you must do so
quickly. It can be beneficial to have a friend, previous colleague, or mentor
evaluate your letter at this point. Request that they read it through and point
out any areas where you can make cuts.
When
you are unable to send a cover letter
Many businesses now employ online application systems that do not allow for the submission of a cover letter. You might be able to put one in the same document as your résumé, but this isn't always possible, especially because some systems only allow data to be typed into specified boxes. Use the format provided to demonstrate your competence to perform the work and passion for the position.
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