Elon Musk Buying Twitter
- Posted on April 18, 2022
- Editors Pick
- By Faith Tiza
Elon Musk's Twitter purchase takes a new turn.
This is a big plot with a lot of fast-paced elements.
It's also a story that will most certainly unfold over the next few months, if
not years.
In a document issued Thursday, Elon Musk proposed to
buy Twitter for $54.20 per share, claiming that the social media firm needed to
be altered privately, just over a week after revealing a 9.1 percent ownership
in the company. Musk's bid puts the worth of Twitter at around $43 billion.
"I invested in Twitter because I believe it has the
potential to be a global platform for free speech, and I believe free speech is
a societal requirement for a functioning democracy," Musk wrote in a
letter to Twitter Chairman Bret Taylor, which was made public in a securities
filing.
On Thursday, Twitter's stock fell 1.68 percent. The
announcement caused Tesla's stock to drop by more than 3.6 percent.
The social media firm, according to Musk, has to go
private since it can "neither prosper nor serve" free expression in
its current position.
"As a result, I'm offering to buy 100% of Twitter
in cash for $54.20 per share, a 54 percent premium over the day before I
started investing in Twitter and a 38 percent premium over the day before my
investment was publicly publicized," he said. "If my offer is not accepted,
I will have to reevaluate my position as a shareholder."
According to the filing, Musk has hired Morgan Stanley
as a financial advisor. Later that day, during a discussion at TED2022, he
stated that he isn't interested in buying Twitter to profit from it and that
he isn't sure if he will even be able to do so.
"This isn't a means to make money," Musk
said at TED2022. "It's just that I think having a public platform that is
maximally trusted and broadly inclusive is really vital to the future of civilization,"
Musk said. "But, absolutely, I don't give a damn about economics."
During the discussion, he also stated that for a
private corporation, he would aim to retain as many shareholders as possible.
The announcement comes only days after Twitter CEO
Parag Agrawal cautioned investors that "distractions" were on the
way.
How
did the musk-twitter story get started?
Elon Musk stated on April 4th, 2022 that he has
purchased 9.1% of Twitter. The announcement that the world's richest man had
become (temporarily) the largest stakeholder in his chosen social media
platform sent the stock price skyrocketing and many a keyboard clacking.
Musk responded by posting a poll, which he used to
collect recommendations for ways to improve Twitter. The corporation replied by
providing him a seat on the board of directors, limiting his ownership to only
15% of the company. Initially, he answered yes. Then he had a change of heart
and said no. Meanwhile, Casey Newton and Liz Lopatto, our resident Twitter and
Musk specialists, probed deeper into why Musk was flirting with Twitter and
what the potential outcomes would be.
Musk
says his Twitter buying offer is "best and final"
Anyone who has ever looked for a home understands what
"best and final" offers are. Musk argues in his first salvo that his
offer to buy Twitter is exactly that. It's too early to tell whether this
strengthens his position or paints him into a corner. But it's evident that
he's giving Twitter's shareholders a good deal: $43 billion for a company with
a market worth of $37 billion.
Musk claims that Twitter must go private in order to make the necessary reforms. An edit option, an open-source algorithm, less moderation, and a higher threshold for removing objectionable tweets are among them.
The
SEC filings were the first indication that Musk might try to go big
Musk modified his filing with the Securities and
Exchange Commission after declining a seat on Twitter's board of directors to
emphasize that he would not be a passive participant in the company's business.
The language stating that he will limit his interests to 14.0 percent of the
corporation was removed. In retrospect, this was the first hint that he may try
something more significant than simply buying shares or serving on a board of
directors.
To thwart Musk's takeover bid, Twitter's board adopts "poison pill"
Twitter's board members are organizing their response to the world's richest man's takeover scheme behind the scenes. The poison pill, as well as earlier provisions in the company's rules, could make assuming control exceedingly difficult for Musk.
The company's board of directors responded with a
poison pill the day after Musk revealed his intention to buy Twitter. This is
the board's equivalent of saying, "Thanks, but no thanks."
Companies that wish to ward off a hostile takeover
approach frequently deploy the poison pill strategy. It effectively allows
the company to flood the market with new shares or allow existing shareholders
who aren't the potential acquirer to buy shares at a reduced price. This
dilutes the bidder's equity and raises the cost of purchasing shares.
The poison pill is a new "shareholder's rights
plan" that allows some shareholders to buy more stock if Musk or another
buyer tries to take control. It also indicates that Twitter's board of
directors intends to oppose Musk's attempt for exclusive ownership of the firm.
Mr. Musk's bid should be rejected, according to Saudi
Arabian Prince Al Waleed bin Talal, who characterized himself as one of
Twitter's largest and most long-term shareholders, since it does not reflect
the company's "intrinsic value."
According to FactSet, Twitter's other major
shareholders include the Vanguard Group, which owns 10.3 percent of the firm, Morgan
Stanley Investment Management, which owns 8%, and BlackRock Fund Advisors,
which owns 4.6 percent. Mr. Musk's bid was met with silence from Vanguard and
Morgan Stanley Investment Management. Requests for comment were not immediately
returned by BlackRock.
Musk's
understanding of "free speech" is worrisome at best
Mr. Musk, a Twitter tycoon with nearly 82 million
followers, has long campaigned for the importance of free speech. He has
regularly chastised Twitter for overly restricting its platform, and he has
previously proposed a major transfer in power in social networking from mammoth
corporations to users.
Musk went on stage in Vancouver for a well-timed
interview with TED Talk founder Chris Anderson only hours after launching his
attempt to buy Twitter. Musk mentioned his "obsession with the truth"
during the chat, echoing comments he made in his SEC filing about wanting to
defend free speech and democracy.
However, as Adi Robertson makes out, his concept of
free speech is at best hazy. She concludes that if Musk succeeds in purchasing
Twitter, he may be in for a nasty awakening, based on Musk's words and recent
efforts by Twitter's administration to deal with speech laws around the world.
Mr. Musk has long used Twitter to slam critics, mock Tesla
short-sellers, and suggest extravagant space exploration plans. In addition, he
has distributed false information concerning the pandemic. In a tweet in 2018,
he pondered about taking Tesla private and falsely stated he had secured
finance for the transaction, for which he was fined $40 million by the
Securities and Exchange Commission.
According to the letter written to Twitter's chair, if
Mr. Musk's buyout offer is not accepted, he will "need to reassess my
status as a shareholder."
What
will happen next in Musk's takeover bid for Twitter?
Elon Musk has made a bid to purchase Twitter for $43
billion. What will — or could — happen next is as follows:
The proposal is examined by the board. The board will
consider Mr. Musk's bid with the help of Goldman Sachs advisers. They'll have
to examine if the deal is fair in terms of valuing the company and whether Mr.
Musk has the financial means to pull it off.
According to Steven Davidoff Solomon, a professor at
the University of California, Berkeley's School of Law, the board cannot simply
say it does not like Mr. Musk as a suitor, but it can "come up with
reasons why they don't like the bid," such as his capacity to fund it.
The board makes their decision public. The board will
most likely need a few days to consider the proposal. If it rejects the offer,
it has a number of options: It can install a poison pill defense mechanism,
limiting Mr. Musk's and every other shareholder's ability to buy Twitter shares
on the open market.
There are several reasons why Twitter may decide
against releasing a poison pill. It may be concerned of accusations that it is
using a poison pill to divert the concerns of a loud member of the community.
Similarly, Mr. Musk, whose last disclosed ownership in
Twitter was little over 9%, has an incentive to maintain his share of the
company below 10%. He will be limited in how quickly he can sell out of the
company once he reaches that barrier.
If Twitter rejects the offer, Mr. Musk may raise his
offer, despite having previously stated that it was the best and final offer.
He may also make a direct offer to other owners, known as a tender offer, in
which he would purchase shares from other shareholders.
Nonetheless, at least one stakeholder has already
stated that the deal is undervalued.
The board might be on the lookout for a white knight.
"Twitter has virtually been for sale since they went public," said
Howard Berkenblit, head of Sullivan & Worcester's Capital Markets business.
Mr. Musk's most recent actions are likely to have heightened interest in a deal, as well as Twitter's willingness to do so. Given the increased interest in the social media giant's power and reach, some private equity firms may be scared off by Twitter's minimal cash flow, but a number of technology businesses may take a look.
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