By Samiat Apr, 23, 2025 Featured

🍺 Brewing Smart: Nigerian Breweries Bets on “Asset Right” Strategy for 2025 Comeback

NB is not shrinking — it’s refining.

As the cost of operations rises and the naira remains unpredictable, Nigerian Breweries (NB) Plc is switching gears — but not by selling off assets.

Chairman Juliet Anammah revealed that the company will adopt an “asset right” strategy — a smarter alternative to downsizing — to optimize its operations without hurting its production and market reach.

⚙️ What Does “Asset Right” Mean?

Rather than drastically cutting down on its asset base to reduce costs, NB will:

 • ✅ Retain only critical and high-performing assets

 • ⚖️ Balance asset use with operational needs and market expansion goals

 • 🛠️ Avoid shedding assets that are vital to logistics, production, or market dominance

“It’s not just about going light,” Anammah emphasized.

“The question is: what are our critical assets? What’s their capacity utilization?”

📉 From Naira Losses to Rebound Goals

NB faced one of its worst financial years in 2023, taking a ₦153 billion FX hit due to naira devaluation.

But the tide turned in 2024, as the company bounced back into profitability after two tough years.

🚀 A Chairman With a Vision

As the first female chairman of the 80-year-old brewing giant, Juliet Anammah is ushering in a new era:

 • 📈 2025 is tagged as a “year of recovery”

 • 🧭 Strategy will focus on core competencies — what the company does best

 • 🌍 Backward integration and local investment remain top priorities

 • ⚠️ FX risk will be managed but not eliminated

“We may not know the FX situation in 3 months,” Anammah said,

“But we know how to brew the best beer — and that’s where we’ll start.”

🧱 Staying Grounded, But Ready to Grow

NB’s recovery path includes:

 • ⚙️ Stabilizing operations

 • 📊 Consolidating on past expansion efforts

 • 💡 Remaining open to fresh fundraising if market conditions improve

Should purchasing power rise significantly, NB may explore new capital injection from shareholders to support growth.

📌 The Takeaway

NB isn’t cutting corners — it’s cutting smarter.

By embracing an “asset right” model, the brewery aims to:

 • Maintain production quality

 • Stay cost-efficient

 • Ride out market volatility

 • Build a more sustainable and profitable future

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