Coca Cola Has Launched A $10 Per Month Subscription Service

A few weeks back, Investing Port revealed that Coca- Cola ( KO) was one of the top-performing stocks of 2020. Right now, Coca-Cola is giving a limited number of its fans a sweet taste of 2020 by giving them exclusive access to their new beverage products of which some are yet to hit the shelves.

The company which is considered as a dominant player in the beverage market, launched the Coca-Cola Insiders Club on Monday, Dec. 16, in which the first 1,000 insiders who signed up will get the first taste of some of the over 20 new beverages the company hopes to release in the first quarter of 2020.

The Coca-Cola company which is based in Atlanta is currently the largest beverage company in the world with over 500 sparkling and still brands and about 3,900 beverage choices available across over 200 countries in the world.

Coca-Cola North America digital experience manager, McCrea  O'Haire said, “As a total beverage company, we are constantly looking for ways to innovate not only in our products but also in the consumer-centric experiences we offer. People want choice, convenience and customization. The Insiders Club will allow us to showcase the diversity of the drinks we offer and get some of our newest innovations into the hands of fans who want to be among the first to enjoy them.”

Starting from January 2020, the insiders will receive monthly shipments of beverages, which could range from AHA flavoured sparkling water to Coke Energy, for six consecutive months. The packages will also include other surprises, of which the company is yet to specify what will be the content of the package.

Shoppers have been given an option to pay for the limited-edition boxes for $10 per month or pre-pay for all six months and save $10 for a total of $50 upfront. The company in a statement wrote: The pilot program was inspired by the growth of the e-commerce subscription market, which has more than doubled annually over the last five years based on the popularity of meal kits and curated collections of everything from razors to pet supplies to makeup. This exclusive program is coming just after the company saw success from its

limited-time launch of Coke Cinnamon. The company further said that the product's success provided valuable insights for the company, which led it to create this exclusive offer for "loyalists" of the brand to get their hands on products before they hit shelves.

Alex Powell, digital experiences manager, Coca-Cola North America said, “We promoted the special holiday offering across our social and digital platforms, giving people the chance to provide their email address to learn more.The

response exceeded expectations, opening our eyes to an opportunity to reach true Coke loyalists not only with more information and content but with a chance to get their hands on new products before they hit shelves.” Coca-Cola further says its team will consider expanding the program beyond the six-month trial after it monitors sales, feedback and buzz on social media.