Carmelo Anthony is investing more in the sports industry as he seeks avenues to boost channels that will favor athletes in different industries in the sports business.

According to a press statement, the NBA icon has partnered with Michelle Wilson and George Barrios, the two owners of Isos Capital Management, to develop Isos7 Sports Investments. 

Isos7 Sports Investments plans to invest $750 million in various North American, European, and pan-Asian sports leagues, teams, emerging properties, and auxiliary businesses.

The fund intends to give an amount ranging from $50 million to $100 million for each of its investments in the sports industry.

According to the news release, Anthony said, "I'm excited to build on my expertise as an athlete, entrepreneur, and investor and go to the next level of league and team ownership potential globally." 

The press release also informs Isos7 Sports Investments plans to donate one percent of its profits to underrepresented and neglected areas.

"We anticipate sports assets will continue to benefit from global macro tailwinds and secular industry trends driving strong, predictable, and stable growth," said Barrios and Wilson. "We are overjoyed to be working with Carmelo, who has been a pioneer for athletes in the areas of philanthropy, business development, and investment. We have a common understanding of how a new group of investors from various backgrounds would recognize chances for global expansion and influence the market."

What Is Isos Capital Management?

Isos Capital Management is a boutique, full-stack investment and advisory firm built by operators for operators. It is uniquely positioned to identify and execute global media, entertainment, sports, and technology opportunities.

The firm was founded and is led by a group of diverse, award-winning Fortune 500 C-Suite executives dedicated to supporting underrepresented populations and communities and investing in brands at the forefront of customer experience innovation at the intersection of content, community, and commerce.

About George Barrios

George Barrios established Isos Capital Management in 2020, following an award-winning corporate career that included serving as Co-President and Board Member of WWE. He led the firm through transformative change and built a multi-platform media enterprise worth more than $5 billion. 

He has held finance, strategy, and operations leadership positions at The New York Times, Praxair, Time Warner, and HBO. He holds an MBA from the University of Connecticut School of Business and is on the boards of WWE and Make-A-Wish.

About Carmelo Anthony

Carmelo Anthony, a three-time Olympic gold winner and ten-time NBA All-Star ranks seventh on the NBA's all-time scoring list. Off the court, he has become a successful businessman, philanthropist, and social justice campaigner.

Anthony has spoken out for equality and social justice from his early basketball career. He formed The Carmelo Anthony Foundation in 2005 to promote community impact, social transformation, and racial equality through donations and outreach. In 2020, Anthony founded the Social Change Fund alongside Dwyane Wade and Chris Paul to empower and invest in Black businesses and communities. In 2021, Anthony received the inaugural Kareem Abdul-Jabbar Social Justice Champion Award, given to the NBA player who best embodies the league's equality, respect, and inclusion principles.

Anthony was a key figure in the first wave of athlete entrepreneurs, laying the groundwork for the following generation. Since joining the NBA in 2003, Anthony has collaborated with Jordan Brand on thirteen signature shoes. Anthony co-founded Melo7 Tech Partners with media executive Stuart Goldfarb in 2014 to invest in and grow digital media, consumer internet, and emerging platforms.

About Michelle Wilson

Former WWE Co-President and Board Member Michelle Wilson formed Isos Capital Management in 2020. She is a prominent C-Suite executive in the sports and entertainment industry who oversaw a $5 billion multi-platform media corporation during her tenure at WWE. She coordinated and finalized the $2.6 billion business combination between Bowlero Corp. and the company, allowing Bowlero to begin trading on the New York Stock Exchange.

Wilson is among the 10 most influential women in sports according to Forbes in 2018. Not only was she named one of Sports Illustrated's 10 Most Powerful Women in Sports, but she also made Adweek's 50 list, which recognizes the most influential people in Media, Marketing, and Technology. Wilson has held consumer products and brand management positions at the NBA and Nabisco, in addition to his role as Chief Marketing Officer for the United States Tennis Association.

About Brian Flinn

In January 2022, Brian Flinn became the Managing Director of Isos Capital Management, and he is currently the Partner of Isos7, responsible for supervising the investment and operations teams. He has more than 25 years of experience in C-Suite. During this time, he has won multiple awards for his work in the fields of legacy business disruption, direct-to-consumer product development, the use of data and consumer insights in marketing, the revitalization of brands, and the creation of game-changing promotional campaigns in the sports and entertainment industries. He has been honored with numerous awards throughout his career, including the Cannes Bronze Lion, the David Ogilvy Innovation Award, and several Clios.

For nine years, Flinn served as WWE's Chief Marketing Officer, overseeing the company's international marketing and promotions and its subscription business for WWE Network, its consumer products, special events, consumer insights, creative services, communications, and corporate social responsibility initiatives. Before joining WWE, Flinn spent 12 years as the NBA's SVP & Head of Global Marketing. He was responsible for the league's brand management, market research, digital and multicultural marketing, television promotion, advertising, and corporate communications. The New York Knicks gave him his first communications job.

About Rob Pietroforte

Rob Pietroforte is in charge of the Isos7 investment group at Isos Capital Management, which he has been a part of since November 2022 as Managing Director. Pietroforte worked as the executive vice president of mergers and acquisitions and strategic initiatives for Genius Sports before joining Isos Capital. He is currently a member of the Board of Directors and played a critical part in the company's transformational deals with the National Football League and the Canadian Football League, as well as the acquisitions of Second Spectrum, FanHub, and Spirable.

Formerly a Vice President at The Raine Group, Pietroforte was instrumental in steering the firm's sports and gaming initiatives and closing many deals, such as the sale of DC United, the merger of Accel Entertainment and TPG Pace, and the firm's investments in the Premier Lacrosse League and Beachbody, where he also sat on the Boards of Directors. He got his finance start at JPMorgan Chase and Bank of America. Pietroforte is a Palmer Scholar and All-American baseball player with a Bachelor of Arts from Johns Hopkins University and a Master of Business Administration from The Wharton School.

About Stuart Goldfarb

Stuart U. Goldfarb is known for his work as a partner at Melo7 Tech Partners, LLC, an investment firm he co-founded with Carmelo Anthony in 2014 to fund startups in the consumer internet and digital media industries. Along with Andreessen Horowitz and other top venture capital firms, this company has a portfolio of over 40 investments and was an early investor in numerous successful businesses like DraftKings, SeatGeek, Lyft, Andela, Vivino, and Overtime.

Goldfarb served as president and CEO of Bertelsmann Direct NA from 2001 to 2010. His vision and leadership helped the company expand into the world's largest direct marketing of music, DVDs, and books, with well-known labels like Columbia House, BMG Music, Doubleday Book Club, Book-of-the-Month-Club, and cdnow.com. Before that, Goldfarb served as President and CEO of bol.com, Bertelsmann's largest online bookseller and music distributor in Europe and Asia. Formerly, he was NBC's Executive Vice President, Worldwide Business Development before accepting a position with Bertelsmann.

Goldfarb was a director at WWE from 2011 to 2021, at Vitacost.com from 2011 to 2014 (during which time the company was sold to Kroger in a Board-led transaction), and at Atrinsic, Inc. (the company that ran Kazaa) from 2010 to 2012.